With the convenience that digital marketing brings to us, it always becomes a 🔥 hot topic for everyone to discover. E-Commerce businesses have skyrocketed 📈, social media usage has increased, and video conferencing has become mainstream. In the wake of this, there has been a huge shift in the manner which companies communicate with their customers. A strong online marketing is unquestionably critical to the success of any online business in Malaysia no matter what industry you are in. So, what are the marketing tips and tricks 🔍 that we can apply in your online business?
Check out the tips and tricks now and get ready to use them for your online business!
1. FOLLOW THE ‘CONTENT’ TREND
It comes as no surprise that customers are spending more and more time on their smart devices 📱 in their daily life. When they find something unique and humorous 😂, they will share it on their feed. So, why don’t we create some eye-catching posts? Let us show you some examples. Do you still remember the latest global sensation series which has topped Netflix charts in 92 countries🌐? Yep, it’s Tinder Swindler! With the popularity of this series, numerous marketers have joined the trend to engage people with localized #TinderSwindler marketing ideas. And…that’s work! For example, Nandos has made use of the conversation between Simon and the victim to promote their Fino Pittas!
Not to mention that, there are still a lot of brands using this trend for their marketing purpose as you can see from the pictures below 📌!
Indeed, “When people see it, they laugh at it, they repost it” — which not only increases your brand exposure but also helps you gain a new customer base and, eventually, generate lucrative customer action!
2. USER ENGAGEMENT IS THE KEY
User engagement is strongly linked to total profitability. Setting up a digital footprint 👣 is simple for your online business, but maintaining strong social media engagement is a different story. We found an example of success for you to refer to. According to the data research done by Webqlo, GSC 🎬 is the brand that is getting ahead of the engagement race on Facebook. When the government implemented the movement control to counter the COVID-19 pandemic, which was then heavily affecting the cinema industry. However, GSC did very well in this hard time. They turn the crisis into an opportunity where they start replying to the customer’s comment funnily 😜.
Source: GSC Facebook
Besides, “Hello. Cannot” became one of their iconic taglines and got viral on social media. They took advantage of the trend and debuted their limited edition black T-shirts 👕. Unsurprisingly, this hot merchandiser was a hit among Malaysians and sold out the very next day. See, that’s the power of user engagement 🙌!
Source: GSC Facebook
3. HOLD CONTESTS AND GIVEAWAYS
There is no doubt that everyone enjoys and loves contests and giveaways 🎁. Whether the prize is large or little, customers enjoy getting something for free and they will be more willing to put in the effort if the reward is worthwhile. Essentially, giveaways are a type of “word of mouth” publicity for your online business in Malaysia. For example, face masks and hand sanitizers have become indispensable accessories for this new norm. Pgeon has taken this into account and decided to hold a giveaway where they will give out these essential items as Valentine’s gifts during Valentine’s Day 💕.
Meanwhile, contest campaigns are another excellent approach to raise awareness about a product or service. Recently, EasyParcel has held a campaign called “#EasyParcelShoppingKaki” in which people are required to snap a photo 📷 with courier riders and post it on their social media accounts and they will get the chance for winning the stunning prizes 🏆. It pushes the participants to spread the message outward which in turn attracts more people to join this campaign.
4. WIDELY USE SEO
Search engine optimization (SEO) has become a buzzword in this e-commerce business world. It is a method for increasing your website’s rating 💯 and making your company appear higher on a list of search engine results. Shortly, SEO empowers you to be the solution to potential customers’ inquiries 🙋. Your online business‘s website will become connected with the terms used to discover your services if you have a solid SEO plan in place. This will surely boost your chances of getting discovered by others and reaching out to potential consumers 👍. In addition, the purpose of high rankings is to attract more visitors – and, ideally, turn that traffic into your customers. Besides increasing the traffic and exposure, SEO also helps in improving the authority of your online business website. Authority then leads to brand trust, which ultimately leads to brand loyalty 📈.
5. ALL-IN-ONE BOOKING PLATFORM
Most people might have a headache when it comes to the ‘shipping’ process 🤨. Why? Because some of them may not be familiar with the delivery process. Therefore, to manage your online business properly, you need a tool to help you manage your parcel delivery process 🚚. Choosing the right tool can save you a lot of time ⏰ and help you save your cost 💰 too. EasyParcel is an all-in-one online booking platform that allows users to compare from up to 60 courier companies and book their domestic or international shipments at the best rate! They’re currently running a super great deal – when you sign up now, you’ll get a free RM10 delivery coupon!!!
Being customer-oriented at the core, EasyParcel is constantly searching for solutions for their platform to streamline the booking process as well as provide better service to their users. From this, it can be seen that when you integrate your online business with a functionality platform, you can even get yourself a coffee break ☕ when dealing with the parcel delivery process. Also, no more hectic booking process 🥳!
6. CHOOSE A RIGHT COURIER SERVICE
If your online business requires a lot of deliveries, either to customers or to other companies, you’re certainly in need of some efficient and reliable courier service 🚚. A flexible courier service can substantially help your online business. Whether it’s the capacity to deal with unpredictable changes that will affect the parcel delivery process, the right courier service should have a “can do” mentality. For example, as the COVID-19 pandemic persists, people are highly encouraged to stay at home 🏠 to prevent the virus from spreading. So, what to do when you are running an online business and need to send parcels 📦? Considering this as a concern, Pgeon is implementing Contactless Delivery to ensure a 1-meter social distance amidst the COVID19 infection outbreak. Also, they offer FREE pick-up service from their customer doorstep no matter you are having a single shipment or a bulk shipment. And…This has helped many online sellers 🤩!
In order to completely profit from the advantages that a reliable courier service can provide, you must be assured that you have chosen the courier company that best suits your needs.
Source: Pexels
All in all, this may be a brand new tip for you as well as your online business, but it is well worth the time investment in order to make your online business a success 💪. If you want your business to succeed online in today’s digital world, then these tips and tricks will come in handy. We hope this blog will get you going in the right direction and increase your chances of your brand becoming more visible and profitable 💚.
What are you still waiting for? Just plug in all these tips and tricks to your online business lah!
If you are looking for the right platform and right courier service to cater to your delivery needs. Check out the links below!
#YourOnlineBusinessOurConcern
